Purple Jester - Digital Marketing - Angus
Google Ads in Angus
We are the absolute masters when it comes to optimising Google Ads. Don't believe us? Let us carry out a free account audit and we'll show you just how good we are.
Our Google Ads Management checklist
Wasted Click Budget
Make the most of your budget, making sure you’re not spending money bidding on keywords that aren’t converting or are too broad and are generating low quality traffic to your site. We look at the big and small picture to make sure your money is spent wisely.
Just how much of that potential search traffic is seeing your ads and looking to see where you’re losing out, focusing on how we can increase your impression share and making your ads more visible.
Ad Copy Review
Check the account ad copy, looking to ensure that display URLs are relevant to the keyword, descriptions include primary information along with the keyword and headlines are accurate, enticing and feature a call to action with unique selling points.
Mobile traffic has grown 222% in the last 5 years and anyone not optimising accounts for mobile searches is missing a big trick, we’ll ensure your account is set up to cater for both mobile and desktop searchers, using historic data from your account to optimise performance in all areas based on user device.
Long Tail Keywords
Utilise long tail keywords, which help to focus your account and make it as targeted as possible, ensuring your generated traffic is of high quality and as far down the sales funnel as possible, leading to the most conversions for the least cost.
Reviewing each keyword quality score and looking to see how that can be improved upon, Google factors quality score during auction time, so it’s important to make sure yours is a high as possible to get the cheapest clicks for the best positions.
Click Through Rate
Looking at keywords and ad copies, making sure the keywords aren’t too broad and the ads are 100% relevant, following tried and tested principles when writing ad copies.
Landing Page Optimisation
Even the most optimised account will fail to achieve good results without an appropriate landing page. We will carrying out a site review, making sure the most relevant page is in use and that it is sufficiently optimised, offering suggestions where required to get the best performance.
Remarketing works by displaying ads to previous visitors to your site. Custom intent works by targeting users based on their search history and affinity looks to target users based on their interests and habits. An optimised display campaign is a brilliant way to generate traffic to your site with a low cost per click.
Google Analytics Review
An in depth study of all data in the Google Ads console as well as Google Analytics will be conducted, segmenting data at highly targeted levels to grant insight into what exact conditions the account performs best and implementing changes to streamline operation, maximising return of investment and lead generation.
Google Ads in Angus
Whilst these are our main points to look at when carrying out audits and monthly management, the list is far from complete. To find out more and see how we can help you optimise every penny spent and seriously improve your return on investment, get in touch with us today.