Purple Jester - Digital Marketing - Angus
Google My Business
Engage with new potential customers and take control of your branded searches with a fully optimised Google My Business listing on the search engine results page and map pack.
Helping business owners take control of their local presence.
Google My Business
Googling the word “Coffee” whilst located in Dundee, the resulting map is displayed on the Google results page with the top 3 listings beneath the map, this is known as the map pack. We can see from the additional red dots on the map, there are a further 13 listings which could have been potentially displayed, but didn’t as they aren’t optimised appropriately for local searches. Interestingly, the business that is at the top doesn’t have the most or even the best reviews, which tells us it’s at the top because it’s overall optimisation for local searches is better than the competitors. We can make sure it’s your business that is displayed in the top 3 map pack when a potential customer searches for your service or product.
We will optimise your images, looking at scale, dimensions, content and meta data, ensuring they send all the right signals to Google, increasing your local search performance. We will work with you to regularly post new images, ensuring your listing remains dynamic and engaging.
Google My Business offers a posting function, which acts like a blog on your listing. It’s the perfect place to showcase your latest products or business announcements, which will boost user engagement and act like a positive ranking signal to Google. Purple Jester will work with you to regularly release accurate and engaging content, keeping your customer base engaged.
If a listing has not yet been created, we will build and verify a Google My Business account on your behalf, ensuring it is complete and set up to be fully optimised for your specific industry and location, ensuring you have the edge on your competitors from the very beginning.
An effective way to engage with your customers is to respond to their reviews, negative and positive alike. Often the impact of a negative review can be cancelled out by handling it positively. As well as managing your reviews, Purple Jester will also respond to any questions customers pose, further boosting positive customer engagement and sending another positive ranking signal to Google.