Purple Jester - Digital Marketing - Angus
Local SEO Management
Are you standing out amongst your local competitors or being left behind? Instead of chasing your prospective buyers, how about they come to you? This is what optimising your local SEO can do for you.
If you offer a product or service that is targeted towards local residents or need to increase your local awareness of a national offering, then the Local SEO service from Purple Jester can help you implement the ideal local strategy.
With the advancement of search engine algorithms and the prevalent use of mobile phones, GPS positioning, local directory citations and IP addresses, it is now possible for search engines to serve locally relevant web pages to consumers. Which essentially means, the search engines know where you are and serve local results first. As the local SEO specialists in Angus, not only are we local ourselves, we’re experts in getting your business in front of local customers.
Local rank check
We have the tools to carry out an in depth check on how you and your competitors are ranking in organic listings and map packs, based on local search results with your specific keywords. This allows us to see exactly how your site is performing and the likely amount of time it will take to improve your positioning.
We will review all your directory submissions, ensuring you are covered across all the local and key directories. We also look for inconsistencies amongst your details, such as different address formats and name changes, this will act as a positive signal to the search engine your business is exactly who it says it is, which will result in a boost to your ranking.
Local SEO review
We will review your entire site for any SEO errors and work with your developer to fix them before looking at the site’s overall support of local search. Ensuring the local signals on your site are strong gives the search engine confirmation that your website is the most relevant when a local user carries out a search.
Google My Business and Bing Places are widely accepted as a critical part of any local SEO plan. As they are linked to the map, you can be found much easier by customers in your locality. By appearing in the map pack, you’re also gaining a second opportunity to appear on the results page, doubling your exposure for a single search.